Paleo Simplified “Naked” Super Protein is Non Denatured, unbleached whey protein from Grass fed New Zealand cows. This simply means it is pure protein and nothing else. There is no stevia, no flavoring, no guar gum and no lecithin just pure protein. This is great to add to pancakes , waffles or smoothies to gain more super high quality protein. This is perfect for the Purists that want the most natural plain protein available.